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商品編號： 9-899-262 出版日期： 1999/06/23 作者姓名： Roberts, Michael J.;Gardner, Diana 商品類別： Entrepreneurship 商品規格： 24p 再版日期： 2000/05/25 地域： California 產業： Medical equipment & devices;Ultrasonic scanning devices 個案年度： 1998 - 1998
商品敘述：
EndoSonics is a manufacturer of a sophisticated medical device--a catheter that can take ultrasonic images within the blood vessels of the heart. The company deals with a series of challenges that relate to implementing a difficult technology in the face of a complex and changing health care environment.
涵蓋領域：
Financing;Acquisitions;Entrepreneurship;Direct sales;Distribution;Corporate strategy
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